Trump abases multiple groups – Muslims, Mexicans, POWs, women – while at the same time offering mind-boggling assurances that “plenty of these people” actually “love” him. He rushes to use inflammatory, demeaning language. He is insatiably self-referential, insisting that he is the most knowledgeable, the best, the smartest, and, of course, the richest.
He foments violence against people who disagree with him and is frighteningly casual about civil and constitutional rights. He changes his positions with expediency: His primary principle seems to be the intersection between self-promotion and outrageousness.